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The Kindness Co-op

Introducing our own range of merchandise from The Kindness Co-op.  It's a simple concept - we want to promote kindness towards each other (especially amongst children), ourselves and the environment.

We've commissioned Susie Hammer, a Polish illustrator based in Madrid, to create artwork that they could use on their new brand of garments and accessories.

For every item of clothing sold kids will join our Club, becoming ‘kindness ambassadors’ and will receive a free and exclusive illustrated activity booklet and sticker sheet.

And as an added bonus, a donation will be made to YoungMinds charity with every purchase made from our own branded range.  YoungMinds mission is to make sure all young people get the best possible mental health support and have the resilience to overcome life’s challenges. You can find out more at

Pay it forward: share your social images with us using #itsakindofrevolution

Sale - Baby Leggings - Grey
Sale - Baby Leggings - Grey
Choose Kindness Tote Bag
Choose Kindness Tote Bag