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Brand Focus – Gray Label by Clare Weston (For The Small)

Written by Lucie Carr


Clare Weston’s new venture For the Small has been created to share her kidswear knowledge, experience and insight. She has 13 years + experience working in the fashion industry working for high street retailers, global brands and as a trend specialist in kidswear at WGSN. Clare already contributes to US kids magazine Mini Maven. This is her first feature for The Wee Department Store. Wee hope it’ll be the first of many…

Brand focus: GRAY LABEL SS/17


The new spring/summer 2017 Gray Label collection is now available to buy online at The Wee Store. Amsterdam based Gray Label is designed by Emily Gray for little minimalists of babies and kids aged zero to eight. The collections are contemporary with timeless year-round quality basics and seasonal additions like the pinafore dress and the baby romper. Gray Label offers everyday comfort and practicality which we love here at The Wee Store for our little ones.


SS/17 is inspired by an artist’s atelier with unleashed mini artists sketching and humming their favourite songs referencing little Picassos. Collection items include pinafore dresses, drop crotch trousers and baby salopettes which are all available in a classic palette of grey and nearly black. This season sees Sage green as a new addition plus an on trend Wee Store favourite mustard yellow.


Details include an understated embroidered logo and button step sizing option on straps for longer wearability which we love for ultimate usage. Layer pinafores and salopettes with a simple white or striped tee and items can be layered or worn alone to see you through different seasons.


Makes us grown ups a bit envious but there is a family sweater available on the and in the meantime we wait patiently for a grown up salopette.. !

The SS/17 collection ‘Walking through the atelier’ is available to buy online at The Wee Store now.

You can browse Clare’s website For the Small here. You can also follow her on Instagram here.