BRAND FOCUS: RUOK CLUB

RUOK Club, which stands for Random Urges Of Kindness, was founded by Lucie & Charlie of The Kindness Co-op in an effort to promote kindness towards each other (especially amongst children), ourselves and the environment.

Lucie & Charlie commissioned Susie Hammer, a Polish illustrator based in Madrid, to create artwork that they could use on their new brand of garments and accessories.

For every item of clothing sold kids will join the RUOK Club, becoming ‘kindness ambassadors’ and will receive a free and exclusive illustrated activity booklet and sticker sheet and, as an added bonus, a donation will be made to YoungMinds charity with every purchase made from the RUOK Club range.  

Pay it forward: share your social images with us using #itsakindofrevolution